Salespeople: Fix Your Elevator Pitch to Get a Meeting With Anyone
If it’s good, you can win a sale or a customer. If it’s bad, you can lose a lot more than that. The elevator pitch has been around for ages, and it’s here to stay. Businesses use it in person, in print and on the web to convey their value proposition to customers. But it’s gotta be good to be convincing—and to catch busy consumers’ ears. Today’s salesperson has to compete with a lot of noise: information overload, never-ending emails,…