You’ve got to make hay while the sun’s shining if you want success in farm equipment sales.
And if you’re in the business, you know how true that is. Farming is seasonal — which means selling to farmers is seasonal. If it’s harvest or planting time, you can kiss your chances of reaching clients (or prospects) goodbye.
Too Much to Do, Too Little Time
Selling to people who work seasonally leaves you with a limited time to reach all your customers, check on their equipment, and see what else they need before the next season — not to mention calling prospects and trying to up your sales. See, everyone’s on the same calendar. And the season for farmers of one crop vs. another doesn’t differ that drastically.
So how can you make sure to reach everyone before they’re back in the fields? Well, if you’re just using a notebook to keep track of things, prospects will slip through the cracks. Maybe you had a prospect that said, “Hey, call me after the season,” but with everyone else you need to see first, you completely forgot. Without a reliable CRM to remind you, remembering to reach out to passing prospects is a gamble.
Here’s where a sales app comes in handy. You need to cover all of your prospects and clients during two very short windows of time each year. That makes efficiency a must. During these peak times, you don’t have time to procrastinate. Once their harvesting starts, your opportunity is over. But a mobile sales tool can keep you on track and help you make the most of your time.
Learn more about time management for salespeople: The Most Successful Sales Teams Avoid These Time Management Mistakes.
Making the Most of Your Selling Season
So how does a sales tracking app make you much more effective? See, the best sales apps feature instant data entry. You don’t have time to enter notes at the end of the week during peak season. And you can’t afford to let them stack up. (Check out: How Salespeople Can Eliminate the Pain of Paperwork)
Instead, you need to be able to log your meetings and enter your notes right away. So, as you leave a meeting, you can enter your notes immediately and schedule your next actions. The app will then build your calendar and schedule reminders automatically as you move on to the next customer.
That also means you don’t forget anyone. You’ll set your preferences for how frequently you contact your customers or prospects, and the app makes sure you remember.
An app like CallProof even comes with a voice-to-text feature so you literally don’t even have to take the time to type your notes and client contact info or enter calendar events. Instead, you’ll just say the information into your phone while you’re headed to your car before you see the next person. Then you let the app remind you when it’s time to contact them again.
If you’re in farm equipment sales, you’re on the go — and you need a mobile sales tool that goes with you. So check out CallProof and see how it can change your selling seasons for the better.
