People call your business every single day. They are potential buyers going through a sea of sellers, and you should make sure your organization stands out from the rest. That means tracking all your incoming calls.
When a lead cold calls your organization to inquire about your product or service, the first thing you should do is to ask him how he heard about your organization. If you don’t do this, you won’t be able to pinpoint which of your marketing methods are paying off. Most of the time, the lead will volunteer the information and some additional insight on their reason for calling you.
You want to take this information and use it to your advantage. This is a golden opportunity for your organization to close on a sale. You just need to keep track of who is calling your organization. Here are 3 tips on how to do this efficiently.
Use a separate phone number for marketing purposes
Keep your main phone number separate from your marketing number. This way, you can figure out which of your marketing methods are most effective. For example, if you put out a unique phone number in a T.V. commercial, you know that all the customers who call that number saw your T.V. ad. You can keep track of those leads and see how many of them actually made a purchase. At the end of the month, you can look at the numbers and see if your T.V. ad is paying off.
Use a lead tracking app
With a lead tracking app (such as Twilio), you can organize and categorize your incoming calls. You can also save each prospect’s information and a recording of all his phone conversations with you for future reference. For example, if you have a meeting with a prospect, you can review all your conversations with her to refresh your memory right before the meeting.
Twilio also offers a feature where you can log in and see all the incoming calls for each unique number you put out in your advertisements. This is an easy way to keep track of which customers are calling which numbers.
Record each conversation you have with a lead
A lead tracking app also lets you listen to recordings of your salespeople’s phone calls. If you manage a store or an organization, you can listen to calls during your free time and, if you find any problems, you can provide coaching to your salespeople or call the customer back to rectify the issue. This is a perfect opportunity to find and uncover any missed sales opportunities. You can also do this to measure the effectiveness of your salespeople and how they track leads from incoming calls.
Most of all, leave nothing up to chance. You want to be aware of every collaboration between your salespeople and your leads so you can seize every opportunity to turn your leads into loyal customers.