How NOT to Incentivize Your Salespeople.
Incentives in sales seem to be a pretty straightforward business. The person who sells the most stuff gets a bonus. Simple right? Actually, it’s not always the case. In fact, incentivizing people the wrong way can cost you money and even damage your business. Let’s look at how NOT to incentivize your sales staff. 1. Incentivize Sales Activities That Don’t Generate Income. Any business needs customers to make sales. So, if you have loads of customers, surely the sales will…
