7 Conversations You Should Never Have With a Prospect via Email

Email is easy. But easy isn’t always best. People try to send emails instead of having conversations all the time. Sometimes it works. But in these seven situations, it just doesn’t. Even if you’re tempted, don’t have these conversations via email. It’s time to pick up the phone. 1. Anything that starts with “Just” I was just emailing… I'm just following up… Just checking in… Just dropping a note… NOPE. Call them instead. When you’re speaking with someone, you can…

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Salespeople: Avoid These Email Etiquette Mistakes

How many emails do you click through in a day? 75? 100? More? Reading emails is an exercise in snap judgement. You see an email that isn’t visually appealing – trash. Another one has a generic subject – trash. Then, you come across a message from a salesperson. They have a product that may actually work for you, but the email has some mistakes at the beginning. What’s your reaction? Trash. Now, let’s flip the scenario for a minute. Do…

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How to Write the Perfect Sales Email

Who doesn’t get bombarded with sales emails every day? When I open my inbox each morning, message after message blasts me with the latest opportunity only available for a limited time only. My favorite button: delete. Turns out, it’s not just me. In fact, 35% of email recipients open emails based on the subject line alone. Conversely, 69% of email recipients report email as Spam based on that same subject line (Convince and Convert). So how do you get your…

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