Cold Calling & Outreach
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5 Voicemail Mistakes You Don’t Know You’re Making
“This is John Smith. Please call me back at your earliest convenience.” That’s a dull message, isn’t it? Unfortunately, many salespeople utter those words every day. What they don’t realize is that their voicemail message is a powerful lead management tool that can charm the prospect into calling back. A dull sales message is often […]
Intro to Cold Calling
Welcome to a short series on Cold Calls. The kind you do, by knocking on doors, and speaking face to face. The psychological aspect for some people can be the hardest part. In this series, we will guide you to becoming more resilient, and successful in this wild world of Cold Calling. Why cold calling […]
Be Brief, Be Brilliant, Be Gone: A Lesson In Sales Cold Call Training
The busier the prospect, the better the prospect they are. I’ve spent most of my career owning business-to-business call centers and teaching people the tricks of the cold-calling trade. And we find this to be true across the board. If you’re finding the right prospects, they won’t have much time to talk to you. It’s not that they hate […]
Cold Calling Anxiety? These 6 Tips Will Help You Overcome Your Fear
Nobody likes to be told no. We didn’t like it when we were three years old, and we don’t like it now. But what happens on cold calls? We get told no. So we avoid cold calls and drop-ins to save ourselves from the rejection. But at what cost? 1. Understand That Rejection Is Better […]
6 Easy Ways to Get Past the Sales Gatekeeper
You’re out building your network, ready to meet people in charge and make sales. You enter the office, walk up to the reception desk, and see someone sitting there scrolling on their phone. As you ask for Dr. Jones, the receptionist flippantly replies, “He’s in a meeting.” What do you do? You drove across town […]
Sales Pitch Template: How to Create a Cold Calling Script
Every journey requires a good map, whether you go old-school with the folded guide, or just download an app. Your sales journey is no exception. It starts with a cold call – and you don’t want to make it unguided. A cold-calling script provides direction – for both objections and recurring situations. It’s also a […]
7 Rules for Getting Past the Gatekeeper
You’ve driven across town for a sales meeting, only to find the receptionist catching up on the latest issue of US Weekly while Dr. Jones is tied up. Now what? We’ve all been there – suddenly in a battle to get past the gatekeeper. In many cases, gatekeepers are low-waged employees who don’t really understand […]
How Cold Showers Help Cold Calls
Got cold feet about your next round of cold calls? You’re not alone. Call reluctance can happen to any salesperson, whether you’ve been on the job for two weeks or two decades. Cold call anxiety is inconvenient, but it’s not permanent. According to YouTube channel “The Art of Manliness,” your call reluctance is nothing a […]