Before you send a single text
Business texting is regulated. Before you text a prospect, make sure you have their prior express written consent to receive texts from you, that they are not on a do-not-contact list, and that every message gives them an obvious way to opt out — replying STOP is the standard. In the US, the numbers you send from also have to be registered with the carriers under A2P 10DLC. Requirements change and some states add their own, so check with your own counsel before you launch a texting program. Everything below assumes you already have permission to text the person.
Sales texting has become one of the most effective ways to connect with prospects and clients. With people checking their phones constantly, text messages have a much higher open rate than emails or phone calls. When done right, sales texting can help you build relationships, follow up efficiently, and close more deals. Here’s how to use it effectively.
1. Why Sales Texting Works in Sales
Text messages have an open rate of over 90%, making them a great way to reach prospects quickly. Unlike emails, which often go unread, texts are read almost instantly. By using text messaging, you can engage leads faster and keep conversations moving.
2. Personalize Your Messages
One of the keys to successful messaging is personalization. Instead of sending generic messages, mention the prospect’s name and reference previous conversations. A personalized approach makes your messages feel more natural and increases response rates.
3. Keep It Short and Clear
People are busy, so keep messages short and direct. Avoid long paragraphs and focus on offering value. For example, instead of saying, “I’d love to discuss our product with you,” try, “Hey [Name], I’d love to schedule a quick call to discuss how we can help. Are you available this week?”
4. Use Sales Texting for Follow-Ups
Many deals are lost simply because there’s no follow-up. With quick text check-ins, you can remind prospects about previous conversations and keep your offer top of mind. Sending a simple, “Hey [Name], just following up—do you have any questions?” helps maintain engagement.
5. Respect Timing and Boundaries
While sales texting is powerful, timing is everything. Avoid texting too early or late in the day. Additionally, always ask permission before sending messages. This shows professionalism and increases engagement.
Sales texting is a game-changer for sales teams. By personalizing messages, keeping them short, and using them for follow-ups, you can improve response rates and close more deals. With CallProof, you can automate and track your sales texts, ensuring no lead is forgotten. Start using sales texting today and see the difference it makes!
Put this into practice with CallProof
CallProof is a mobile CRM built for outside sales teams. It logs calls and visits automatically, sets follow-up reminders, and plans your route so nothing slips through the cracks. Book a free demo or see how it works.