Why Questions Matter When Qualifying Your Sales Leads

In the early '80s, there was a saleswoman who was awesome at selling mainframes. But really, she just walked into businesses and asked questions. Then she took their responses back to the engineers, they told her what the client needed, she told the customer, and they’d buy. Obviously, the company…

Continue Reading

Anatomy of the Perfect Sales Follow-Up Call

Benjamin Franklin once said, “Energy and persistence conquer all things.” Well, he may have exaggerated a little, but it sure does seem to apply to sales. Sales relies on persistence. And often, that persistence relies on following up. When you’re dealing with clients, you should always have a next step.…

Continue Reading

Sell the Value of Your Product, Not the Price

Don’t compete on price. But if you do, you’d better be the cheapest… and stay the cheapest. See, when you sell the value based on price, both you and the customer treat the product like a commodity. There’s no relationship, and there’s no loyalty. Instead, take the consultative approach. When…

Continue Reading

9 (Stupid) Phrases That Can Sabotage a Sale

We’re told in simple terms and lengthy quotes that words carry the authority to influence others, often much more than intended. But what about sales? Does the way you say something make a difference? Of course it does. The problem is we fall into the ruts of using the same…

Continue Reading

The Biggest Challenges for Salespeople in 2016

Richardson Group, an internationally recognized sales training and performance improvement company, just released their 2016 Selling Challenges Study. In polling 400 salespeople, 85% in B2B sales, they revealed the biggest sales challenges in prospecting, discovering client needs, and negotiation. Here’s what they found… but I don’t completely agree. What Salespeople…

Continue Reading
Close Menu