How to Build Trust Over the Phone with Cold Prospects
We’ve all answered a cold call, but how many times have these interactions won us over? Much of our cold call reluctance comes from how few of these calls actually convince us to buy. I like to use the calls I receive to improve my own cold calling strategies. What made me stay on the line? Which strategy did they use that worked? In each situation where I became a customer, I’ve found that the salesperson used three tactics to…