7 Outsider Blogs Salespeople Can Learn From

Outsider Blogs Salespeople Can Learn FromBecoming a skilled salesperson requires extensive on-the-job training, learning about product features and reading up on techniques to persuade people and land a sale. These activities can include attending sales training companies and lining your shelves with books by industry leaders like Zig Zigler. However, you’d be remiss as a salesperson if you didn’t also consider learning from the best of the best outside your industry. You may be wondering, What can outsiders teach you about sales?

When a salesperson learns more about marketing, for example, that person’s understanding of how the marketing department works expands, and he or she will have a better grasp of how the various departments within the company work together to meet a common goal. A diversity of perspectives broadens salespeople’s points of view, allowing them to see issues from different angles. Without this expanded perspective, a salesperson is limited to seeing an issue from one perspective only.

Learning from non-sales professionals expands your creativity and brings a dimension to your sales abilities that wouldn’t be possible otherwise.

Here’s a list of top blogs salespeople can learn from:

  • Copyblogger, a site dedicated to teaching business owners marketing skills, also conducts training on product launches and showcasing a product’s benefits. Their primary focus is content marketing, and people can join their active paid-member community to learn and network.

  • Lifehacker is a site dedicated to “getting things done.” Subscribe to the blog that covers categories like health, productivity, security, personal finances, and technology, and learn how to deal with stress, eat a healthy diet, and manage your money—activities that will surely influence your work life.

  • Grammar Girl’s Quick and Dirty Tips website is a go-to resource for professionals across industries who want to better present themselves to customers and colleagues. Ever made a glaring error on a piece of sales copy, and didn’t notice it until after it went to print? Studying up on grammar skills a few times a week will help you hone your communications skills—and avoid making mistakes like this, in print and in person.

  • Brain Pickings, a site that spans topics like art, science, psychology, and technology, can help salespeople expand their conversational repertoire, developing a treasure trove of topics to talk about with customers, vendors, and colleagues that are sure to impress.

  • Medium is a collaborative site where you’ll find stories and ideas, and you can submit your own ideas to the site, too. Here, you can learn from other like-minded business people and professionals outside your industry from whom you can learn, like entrepreneurs, do-it-yourselfers, and inspirational writers, just to name a few possibilities.

  • Seth Godin, a well-respected marketing expert, writes about managing employees, spreading ideas and marketing in his very popular blog. Salespeople can learn from his innovative perspective on topics like why marketing isn’t like a whale eating plankton, or counterintuitive ideas like why customers switch companies for a better product—not necessarily a cheaper one.

  • Ted is an organization “devoted to spreading ideas,” and its parent site promotes videos of TED talks that take place around the globe. Salespeople can learn from experts covering topics like business, sciences and the arts. Salespeople can stay up-to-date on the best and brightest ideas in business, or how global issues are impacting businesses on a local level.

Don’t make the mistake of limiting your training to sales-specific skills only. Stay in-the-know by spending a few minutes each day browsing non-sales blogs that enhance your knowledge, widen your perspective and broaden your point of view about issues that impact your day-to-day experiences as a salesperson.