Sales strategies are like New Year's resolutions: Everyone makes them. Everyone tries to follow them. But eventually, they're forgotten. There are two reasons for this: unrealistic expectations and a failure to adapt to change. Luckily, both of these can be avoided. Start with the Sales Team Most organizations have three plans for how sales should work: what the company thinks is happening, what the sales manager thinks should be done, and what the salespeople actually do. Viewing things from the top…