How to Double Your CRM Adoption Rate

“You’ll lose your job if you don’t use the CRM.” That should work, right? Surely your salespeople will get on board if their jobs depend on it. Not exactly. Even when people’s jobs are on the line, only 40-60% of sales reps are using their CRM — leaving your company…

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How Is Your Field CRM Sorted?

We’re brainwashed to sort lists by letter and number. It’s like once we start singing our ABCs, we think that’s the best way to arrange everything. Unless there’s a number. Then we can’t help but put lists in sequence. But chances are your customer relationship management system has your clients…

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