How to Build a World-Class Sales Training Program on a Budget
Most sales training is terrible. It doesn’t relate to the salespeople, and it’s outdated… if the company has any training material at all. Back in the day, we used flip charts. Our training (like most US companies) went like this: Introduction: Don’t stray from the script. This sales presentation is fail proof. Build some rapport, make sure the key decision maker is present, then use this flip chart. Page 1: Our company was founded in… Page 2: We are 20…