5 Steps to Build a Steady Home Health Marketing Pipeline
If you’re in home health marketing, you’ve got a unique set of challenges. You’re not marketing to people who will buy your service, but to the people you want to recommend it to. You’ve got a guy being discharged from the hospital who needs home health aftercare. Who gives him the referral? The hospital. And how do they decide who to refer? Well, they have two options: Choose at random from a list of companies Refer a person they’ve come…