Want a more profitable business? (Dumb question. Of course you do.) Whether you've been around for a while or are just starting up, every smart business owner wants to increase their sales. So what’s your lead tracking process? Too often, a quality system for tracking leads falls through the cracks — and so do potential customers. It’s tempting to take each lead individually and patchwork your responses based on what’s worked in the past. But that’s not the most effective…