Why Securing a Relationship Is More Important Than Securing a Sale
Loyalty still exists. Yes, it’s 2022. Yes, business can be cut-throat. But people are still capable of being loyal — you just have to earn their trust. In sales, trust is a big deal. And consistency in follow-up is what builds that trust. We just closed a sale we’ve been pursuing diligently since 2015. Since we initially contacted the company three years ago, we’ve followed up every quarter. Now they’re buying. It’s not like they didn’t buy before — they…
0 Comments
March 6, 2018