Back in the day, if your toilet backed up, the first thing you’d do is pick up the Yellow Pages. You’d thumb your way through the plumbers section, find the nearest candidate and pick up the phone. But what happens if you get a voicemail? You wouldn’t wait for the problem to start spreading further across your kitchen floor... you’d phone the next guy right away. Why is that important? Because the first guy just lost himself a sale.Most major…