A crack sales team of seasoned professionals securing millions of dollars worth of sales. It’s a business owner’s dream. On the surface, it may seem like building a great sales team takes the skills of a well-practiced human resources professional. But that’s only partly true. The other critical factor that will dictate your team’s success is the quality of sales materials. The topic may seem unglamorous, but the tools you put into the hands of your salespeople do make an…