How to Master Door-to-Door Sales in 2022

Door-to-door sales isn’t what it used to be… or is it? In the past 25 years, technology has changed (to say the least). We have the internet. We communicate via Facebook, LinkedIn, email, and web forms. But before all this, we relied on good ol' conversation. Back in the day, you didn’t get the best deal out of the phone book, so you needed relationships. Now that we have more virtual storefronts and fewer brick-and-mortar stores, is door-to-door sales still…

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Craft Beer Distribution: How to Get Your Beer into More Restaurants

A guy walks into a bar — not just any bar, a brewery. This place makes great beer — but no one knows about it yet. So the guy asks the owner, “Have you thought about getting your beer into more restaurants and bars?” “Are you a distributor?” “No, but I know a way you can do it yourself.” “Well,” the owner replies, “I have an agreement with my distributor not to sell my product directly. Otherwise, they're not going to…

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How to Sell Food Products to Grocery Stores Without Competing on Price

If you’re like most wholesale grocers, you work more with existing accounts than new customers. You built a client list early on, and now you focus on their orders and maintaining their accounts. Most of the time, they need the same products, depending on the season, and you essentially just take their orders. You can do more. And it doesn’t take much to see those sales increase. See, the same order keeps your sales the same. But if you can…

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5 Steps to Build a Steady Home Health Marketing Pipeline

If you’re in home health marketing, you’ve got a unique set of challenges. You’re not marketing to people who will buy your service, but to the people you want to recommend it to. You’ve got a guy being discharged from the hospital who needs home health aftercare. Who gives him the referral? The hospital. And how do they decide who to refer? Well, they have two options: Choose at random from a list of companies Refer a person they’ve come…

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How Medical Equipment Salespeople Can Leverage Their Sales CRM

Who doesn’t love a good lunch with friends? And if you can expense that lunch and have the potential for sales, that’s even better, right? People who sell medical equipment know this first-hand – their success is based on a series of touches. Doctors don’t come in and say, “Oh yeah, I need a portable ultrasound machine!” (In fact, their ultrasound machine could be on fire and they likely still wouldn’t admit they need it!) Doctors only see vendors during “lunch-and-learn” types…

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How Is Your Field CRM Sorted?

We’re brainwashed to sort lists by letter and number. It’s like once we start singing our ABCs, we think that’s the best way to arrange everything. Unless there’s a number. Then we can’t help but put lists in sequence. But chances are your customer relationship management system has your clients listed by name or by number. Why? Seriously. Why?! Are the A's your best clients? Does their phone number or account number make them easier to call? No. So why…

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A Complete Guide to Sales CRM Implementation

You have a problem. And you need help. No, not as a person — with your CRM. Here’s what you don’t want to do — try to set up your own CRM. It’s the first time you’re working with the system and it’s the only time you’ll ever need to do it. Instead, use a company that offers a CRM implementation plan. You want an expert in the CRM implementation process to do it for you and then provide the…

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4 Ways Auto Glass Salesmen Can Make Their CRM Work Harder for Them

In the auto glass industry, you can’t create sales. You can’t increase sales by closing deals. Unless you go out and smash windshields, you can't generate a problem to solve. You’ve got to wait for something to happen. The waiting game can be hard. After all, in auto glass sales, success depends on how well you can sell to professional sources, like auto shops and insurance agents. And it’s tough to make the top of their list. Maybe you have…

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4 Mobile CRM Advantages Your Sales Team Will Love

Mobile phone use is no longer new or progressive. It’s expected. 99% of people old enough to work, own a cellphone. And 90% of those devices are smartphones. There are even more mobile devices in the world than people. So why not add an app to the device everyone has in their pocket? If you’re not using a mobile CRM for your sales team, it’s time to start. Keeps Your Sales Info in One Place A mobile CRM keeps all…

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How to Implement A CRM With Your Sales Team

Productive. In a word, that was my weekend. I cleaned out the car, re-organized the garage, and even fixed a few things around the house. But there was a problem. I never did the one task I needed to get done. Why? I was avoiding it. And, in an unconscious effort to delay getting to it, I kept finding “better things” to do. Have you ever done this? There was some dreaded task looming over your head, so you worked…

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