Despite the fact that so many companies spend thousands of dollars on this service, the term “sales coaching” is often seen as kind of a dirty word in the industry. There are a few reasons for this.First, too many salespeople are driven by their egos. It’s sad but true that many (although not most) salespeople feel they don’t need sales coaching because they’re hot biller salespeople already and, when they miss target, there’s plenty of excuses for why that happened.…