Sales Tips

3 Keys for Keeping Sales Leads Fresh With a Sales Tracking App

I’m a multi-tasker. And because of that, I love Audible — I can listen to a book while doing just about anything. But recently, there was one book I was ready to read that wasn’t on Audible, so I picked up the hard copy. I hadn’t finished page one before I got distracted! Why? My attention span is short. But it’s not just me — it’s all of us. Now, in our instant gratification culture, even a goldfish has a…

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January 10, 2017
Sales Tips

3 Effective Ways to Nurture B2B Sales Leads

Staying on a prospect's radar can be tough for salespeople. People change jobs more often now, and that means they switch from being leads, gatekeepers, buyers, or decision makers. Salespeople often don't even know who their leads are or if they have the power to make decisions.That's where B2B lead nurturing comes in. But it's not a one-size-fits-all thing. It's about giving the right info to the right person at the right time.Lead nurturing involves both sales and marketing. Marketing…

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May 12, 2015