Doctors are bombarded with medical equipment sales. To the physician, all the pitches sound the same. Sure, they might have personal preferences — just like some of us prefer Fords and others only buy Chevys. They know there are strict regulations ensuring their DME is diagnostically sound. Maybe some features make your product a notch above the rest, but the equipment is overall very similar. What makes the difference? No, it’s not the equipment itself. No, it’s not the quality…