Your Salespeople Hate Using Your CRM – How to Change Their Minds
CRMs started off on the wrong foot. When they first came out, they were isolated to a desktop and not user friendly. Back then, laptops, WiFi, and smartphones weren’t around to allow mobile access to data. So the outside salesperson was forced to go back to the office to enter information. And the CRM became a ball and chain. Salespeople who’ve been in the business a while have witnessed the evolution of the CRM firsthand. Some now appreciate it, but…