The #1 Conversation You Should Never Have With a “Non-Decision Maker”

Some people could be professional time-wasters. You know the kind. They piddle, browse, and fidget their days away. But although we know some of the obvious wastes of time (like drifting into the social media vortex), other time-sucks come disguised. Want to know a great waste of time? Trying to close deals with non-decision makers. This is a classic hamster-on-a-wheel scenario. You’re working your tail off, but without the decision maker, the deal won’t go anywhere. Trying to close a deal with…

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7 Rules for Getting Past the Gatekeeper

You’ve driven across town for a sales meeting, only to find the receptionist catching up on the latest issue of US Weekly while Dr. Jones is tied up. Now what? We’ve all been there – suddenly in a battle to get past the gatekeeper. In many cases, gatekeepers are low-waged employees who don’t really understand the business. They don’t care about how awesome your product or service is. It could be the perfect solution to solve all their company's woes,…

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