The 5 Elements Every Elevator Pitch Should Include

You never know when you’ll get a small window of time to talk to a prospect. Maybe you meet someone unexpectedly. What about when that cold call is about to hang up? In these cases, you need a sales elevator pitch in your back pocket. Plus, no one likes a long-winded salesperson. An elevator pitch offers a quick delivery for the opportunities that come out of nowhere. These 5 must-haves will help you shape a pitch that piques interest and leads…

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Salespeople: Fix Your Elevator Pitch to Get a Meeting With Anyone

If it’s good, you can win a sale or a customer. If it’s bad, you can lose a lot more than that. The elevator pitch has been around for ages, and it’s here to stay. Businesses use it in person, in print and on the web to convey their value proposition to customers. But it’s gotta be good to be convincing—and to catch busy consumers’ ears. Today’s salesperson has to compete with a lot of noise: information overload, never-ending emails,…

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