Salespeople: Avoid These Email Etiquette Mistakes

How many emails do you click through in a day? 75? 100? More? Reading emails is an exercise in snap judgement. You see an email that isn’t visually appealing – trash. Another one has a generic subject – trash. Then, you come across a message from a salesperson. They have a product that may actually work for you, but the email has some mistakes at the beginning. What’s your reaction? Trash. Now, let’s flip the scenario for a minute. Do…

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How to Give the Perfect Business Gift

When it comes to customer service, a common perspective is to focus on how to address customer complaints and issues after they've arisen. However, this limited approach can hinder a business's ability to attract and retain customers effectively. Customer service should be viewed as a proactive strategy that not only resolves problems but also nurtures customer loyalty and sustains revenue. One highly effective way to achieve this is through the art of gift-giving.The Significance of Gifts in BusinessWhy are gifts…

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