Staying on a prospect's radar can be tough for salespeople. People change jobs more often now, and that means they switch from being leads, gatekeepers, buyers, or decision makers. Salespeople often don't even know who their leads are or if they have the power to make decisions.That's where B2B lead nurturing comes in. But it's not a one-size-fits-all thing. It's about giving the right info to the right person at the right time.Lead nurturing involves both sales and marketing. Marketing…