The Psychology of Sales: 4 Important Principles to Help You Close More Deals

People want someone who understands, someone who “gets them.” It’s true in life, and it’s true in sales. Salespeople aim to solve their customers’ problems. That means you have to empathize with a customer’s situation first. You have to understand the way people think: Why do they do what they do? How do they perceive the … Read moreThe Psychology of Sales: 4 Important Principles to Help You Close More Deals